Webinar

Webinar

By now, the vast majority of people have gained some experience with webinars – either as teachers, presenters, or participants. The webinar is a great alternative to physical meetings or teaching. By meeting online instead of physically, there is no need to worry about travel, transportation, or lodging for participants or meeting leader(s). This makes the webinar easy and easily accessible for everyone. 

Do you have reservations about webinars, or are you unsure whether you can create the same success with an online webinar as with an offline meeting? Then let us put your concerns to rest. You can give your participants the same great experience at a webinar, as you could if they were physically present. Just like with a physical meeting, all you need is planning and a professional executed setup.

Reach your core audience with a professionally executed webinar

At Litemotions, we understand the function of a great webinar, and we know all about the role of the webinar in modern marketing. Thus, we are well aware of the possibilities of the format, and we always use our experience and our methodological approach to ensure a great result. Our technical equipment is designed to the communication form in a webinar. This means that you have every opportunity to interact with your audience through graphics, polls, integration of other media types, etc. The flexibility we offer you creates a unique digital presentation space that will hold the focus off all webinar participants through stable production and technical quality that ensures the optimal delivery of information to your audience. Contact us today to receive non-committal sparring about how we can arrange the optimal webinar for you and your company.

How to prepare a webinar

When you are planning a webinar, it is alpha and omega to prepare the webinar just as carefully as you would with a physical event or presentation. By choosing to do a webinar and therefore pulling the education or the meeting into an online context, you avoid having to consider physical logistics like booking a venue, setting up chairs and tables, and catering, etc. 

But the actual presentation demands the same from you – therefore, it is important to identify the intended audience of the webinar and the value it is supposed to impart to the participants. Just as with physical meetings and trainings, it is always a good idea to encourage dialogue or provide opportunity for comments from the participants – you can arrange opportunities for this in your webinar by setting aside time for questions, encourage discussion along the way or arrange a final Q&A via the chat function.

As part of the preparations, you need to send out invitations for the webinar in plenty of time, and next a program that describes the content of the course and the educators or presenters. 

When you arrange a webinar, the presentation itself is not the only thing you need to deal with. It can contribute to a good, cohesive experience if the webinar participants receive communication from you, both before the start of the webinar as mentioned above, but also after completion. It doesn’t require a big effort on your part, but it can mean a lot for the webinar participants.

Before the webinar starts 

Equip your webinar participants thoroughly for the webinar. Feel free to send out a follow-up message for all participants a day or two before the webinar, summarizing the purpose of the webinar. That way, your participants will be totally clear on the premise for the webinar – and you avoid having participants sitting there with no idea why they were signed up or signed themselves up all that time ago.

Furthermore, you might consider whether there are things the participants could contribute before the webinar that can enrich the teaching or the presentation. This could be things like the participants completing a questionnaire with their reasons for participation, which the teacher or presenter can include in the presentation.

In addition, it might be an idea to send the webinar participants a few pieces of advice to help them get the best possible benefit from the online training you have been busy preparing. It could be advice like: 

• reminding the participants that they might want to open the link they were sent a few minutes before the start of the webinar.
• encouraging the participants to close all other programs – such as Facebook and their e-mail program, so they are not distracted. 
• asking the participants to make sure they have enough power for the device they are using to view the webinar, so they avoid being disconnected because the device runs out of power. 
• highlighting the possibility that participants might enjoy better sound if they use headphones. 
• reminding participants that keeping a notebook handy or having a Word-doc open for taking notes might be useful.

After completing the webinar 

Once you have done the actual presentation, you are almost done. In order to complete a webinar that will feel well-planned and thoughtfully arrange, it is always smart to do a follow-up to the teaching of the day. Plan to send the presentation to the participants afterwards, so they always have a way to return to central points, useful links, videos, etc. 

Evaluations are not a new concept, but they may not be used as much in the context of webinars. There is no doubt that you should consider including them – either as part of the webinar itself or as something to be sent our afterwards. 

In addition, it may be beneficial to do an internal evaluation with the teachers and presenters of the webinar: What went wrong, and what can you do better next time? Questions you would also have asked if it was a physical in-service or meeting.

Get help from us to facilitate the best webinar

Many companies are increasingly using webinars to reach their audiences. And the result is both remarkable and interesting. If you need guidance in hosting the perfect webinar, we can help you. With our expertise in producing live events and in using audio, light, and camera equipment that have been carefully selected for professional live-streaming, we are ready to frame the optimal solution for you – a solution you can also benefit from as always-on content subsequently. With our help, you can focus solely on conveying the value of your expertise in your webinar without having to worry about the technical aspect.